Why do I need a website?

If you’re a small business owner or you’re just starting out, like many, you may think there’s no benefit in having a website when you can do everything on social media. Or maybe you think you can’t afford a professional website so you get a freebie and do it yourself instead. Perhaps you’re in the […]

How important is content for SEO?

Your website’s content determines which keywords the pages on your website will rank for. Content that is unique and relevant to the intent of the keyword search will rank higher than “thin” content that does not satisfy searcher intent. There are differences between SEO and content marketing.Yes, SEO and content marketing are distinguished from one […]

The importance of quality images on your site

As you design your website, you might think that images are a “nice to have” element that don’t serve much of a purpose beyond looking good. But images on your website do so much more than paint a pretty picture. Images can consist of photographs, infographics, cartoons, GIFs or other visual elements. If you’re using […]

Creating a great User Experience (UX)

UX, or user experience, is every interaction your business has with people on your website, mobile site, apps, and online properties or services. That might sound like an exhausting number of situations to consider, but creating good UX design means focusing on the user, no matter where they are. The goal of good UX is […]